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Google plans to strengthen its efforts in India and China to promote Android mobile phone software, and actively explore how to make application software developers to make more money, enhance the competitiveness of Apple and Nokia.
Google vice president of engineering Andy Rubin (Andy Rubin) said in an interview, in order to attract software developers to use Android system,[link widoczny dla zalogowanych], Google may provide tools to help them on the phone sales deposit services,According to \, virtual goods and other applications software used in the products and services. Google also intends to parts of Asia and Europe will be Android Huawei and LG Electronics extended to the production of low-cost mobile phones, Nokia launched the attack. Rubin said said: \\
Android is a Google software from mobile devices to gain more profit,[link widoczny dla zalogowanych], opening up new advertising opportunities to develop sales strategy. According to research firm Gartner, worldwide mobile advertising market will grow from last year,different from other USB malicious software, less than 10 million U.S. dollars to 13.5 billion in 2013.
Google in mobile applications, more and more consumers an attractive advertising platform, behind Apple. Android Software now about 65,000,[link widoczny dla zalogowanych], less than the application software more than 200,[link widoczny dla zalogowanych],000 of Apple's 1 / 3.
Google Android is taking measures to accelerate growth. Google said the new growth markets such as Korea, the number of users has made Android 10 million from 5 months to 6 months of 16 million. Android First-quarter sales of mobile phones has been 69% in the U.S. market. Gartner predicts that by 2012, Android will be more than Apple's IOS, second only to Nokia's Symbian,[link widoczny dla zalogowanych], the world's second most popular mobile phone operating system.
Rubin said that Google is also the application software developers to improve incentives. The company is exploring the software from the application developers to make more money, means, such as the sale of deposit services and receive payment in the application software easier. To provide for the purchase of new game levels, virtual equipment and subscribe to a web magazine way. In 2009, Apple has provided a similar function on the iPhone.
Most Android software developers also get advertising revenue or one-time purchase fee. Apple counterparts but they are more difficult to obtain as much revenue. Futuresource consulting firm predicts that this year consumers will spend in the application software download 4.4 billion, while Apple's App Store available at least 77%, Google's Android Market only 9%.
In response, Apple spokeswoman Natalie Harrison (Natalie Harrison) did not immediately respond to a call seeking comment.
Rubin said that although companies such as eBay's PayPal has Android application developers with tools to pay, but many companies deal with the increased difficulty of the transaction. PayPal vice president �� Yeah (Osama Bedier) revealed that starting from May 19 to pay introduction of application software tools, more than 1,000 developers have downloaded. Most developers from China.
Rubin said that Google also help handset manufacturers such as Huawei and LG to provide more affordable in China, Android smart phones. Huawei launched on February 4 Android-based phone system and a tablet computer. Cent of the global mobile phone supply about 10% of Chinese manufacturers, but also with Android system, hoping to lower prices for market share.