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“As an app developer, this is great. I think we’ll be able to leverage both stores and cross-promote apps for mobile and OS X?seamlessly,[link widoczny dla zalogowanych],” he said.
Now Apple is bringing this same system to its computers, letting Mac owners buy software with a few clicks of the mouse,[link widoczny dla zalogowanych], without having to?navigate the clutter of?traditional software?installations with their DVDs and licensing keys.
This might seem like a benefit for traditional software developers like Adobe and Microsoft, but in reality, it will put them up against a whole new range of competitors that can distribute desktop software in a way that consumers are now?familiar with.
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Avi Muchinck, chief executive of Aviary, a free online software company, said over e-mail that the new App Store would allow his company to offer products for a new set of devices.
Ms. Rotman Epps also noted that Apple was trying to show consumers that apps were not just on mobile devices but could be shared across a range of devices.
“Apple’s move changes how anyone?thinks?about software,[link widoczny dla zalogowanych],” she said. “There’s no such thing as software anymore. It’s now all apps, and it no longer comes in boxes. It’s downloadable.”
Among Apple’s new product announcements on Wednesday, which included updates to the company’s Mac OS X operating system and iLife suite,[link widoczny dla zalogowanych], one product probably sent a chill down the spine of a few software companies: the new Mac App Store.
“I think the synergy between the mobile and desktop app stores is potentially fantastic,” Mr. Muchinck added.?”IPhone users are trained with the concept of purchasing apps from a simple store.”
Sarah Rotman Epps, a research analyst at Forrester Research,[link widoczny dla zalogowanych], said in a phone interview, “Part of this move by Apple is an attempt to pre-empt Google, which is readying a Chrome app store that is expected to launch soon.”
The store is a photocopy of the App Store currently used for the iOS platform, which makes it simple for iPad, iPhone and iPod customers to download apps to their devices. An entire transaction can happen in seconds.