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Microsoft has claimed that these years have their own search service greatly improved, unfortunately, difficult for users to experience it. According to one Microsoft executive said the decision is for this reason that prompted Microsoft to be launched \Kiev is the overall innovation strategy of Microsoft's search code, Microsoft plans to release in a few months after a major overhaul of its search services after. this week, \for the first time referred to Kiev. Microsoft's online business group senior vice president of 尤瑟夫迈瑟 Di (Yusuf Mehdi), said Microsoft's search services, in part because of popular brands as Google. For example, he said, Microsoft has done user testing, search engine users do not know the preferences of the situation, to Microsoft's search results with Google's Logo presented to the user, the user, without exception, that the reference measurement, this is the best search results.
Mahdi believes that the reason it is difficult to distinguish the user's search technology Microsoft is different, because the past two years, Microsoft has been working to improve the quality of search engines.
Over the past few months, a large number of reports that the upcoming release of Microsoft's revamped search engine, code-named Kumo, in Japanese is a \Kumo as the official name of the new search engine.
In early March this year, Microsoft internal testing Kumo search engine, Microsoft has not disclosed so far too much news about Kumo or Kiev.

Microsoft's search service struggling

While it has been trying to catch up,[link widoczny dla zalogowanych], Microsoft's Live Search and MSN Search Search engine Google and Yahoo tried to attack the powerful find a way out, but was not successful.
Net Applications from the traffic monitoring agency's data, the global search market, Google is currently ranked the firm's market share 81.4%, while the Live Search and MSN Search combined, only 5%. Yahoo's global market share Microsoft's two times, up to 9.9%.
Independent research institutions, \
Microsoft reportedly will cost 100 million U.S. dollars to promote Kiev strategy. Taking into account Microsoft's Vista advertising is spent just 3 billion, 100 million U.S. dollars may be enough. Rosoff added, \it is difficult to say that users will not abandon the use of already accustomed to using Google. \
Kumo Mahdi shows the network using the search process. Kumo intelligently grouping search results according to logic, for example, when searching for music's name, the search results will be songs,[link widoczny dla zalogowanych], lyrics, videos and images grouped.
Since this time last year, that is, shortly after the failure to buy Yahoo, Microsoft has been in full swing to develop new search technologies.
Microsoft CEO Steve Ballmer (Steve Ballmer), and other executives have publicly expressed some interest in taking over Yahoo's search business, but even now the new CEO took office Bartz, and two did not officially in this regard can discussion or cooperation.
Microsoft's persistent
Although the technology is better, but in search Microsoft has never given up the search business.
Last May, Microsoft launched called \
Last November, Microsoft and Sun announced an agreement that all Java users will get functions with MSN Live Search Toolbar.
Microsoft also continued to discuss such cooperation, but competition with Google, they failed to play much help, at least for now. Microsoft executives,[link widoczny dla zalogowanych], particularly CEO Steve Ballmer has been stated, will be invested in the search huge amounts of money, even in the company had to the economic crisis unprecedented in the history of large layoffs, spent heavily to build new search engines have never changed the plan.
In fact,[link widoczny dla zalogowanych], Microsoft just recently announced a new service, Live Search Active Answers, to help people understand the flight status in real time.
Microsoft also has been there, lure them away from competitors, experts in search technology, such as Yahoo in December last year, is responsible for search and advertising technology, Qi Lu, vice president of advanced technology to Microsoft to quit as president of Microsoft's online services group.
Microsoft, however, the effectiveness of these efforts, there are other time-tested.
Rosoff said,[link widoczny dla zalogowanych], \